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we create human brands of greater influence

For industry beasts, the ambitious
and the downright radical.

(Bamboozlers need not apply.)
THIS IS HOW WE DO IT

we create human brands of greater influence

For industry beasts, the ambitious
and the downright radical.

(Bamboozlers need not apply.)
THIS IS HOW WE DO IT

THE ORDER OF BAD PEOPLE_

Harnessing the power of Perception Architecture we build powerful personal brands.
We call it Human Brand Platform Development. 

You bring your knowledge, passion, authenticity, personal story and big ideas. We'll
take those ingredients and handcraft a beautiful, personal brand ecosystem you can
use to start building a reputation and attracting an audience in your niche.

Boom-shaka-laka!

We believe that every badass company, project or social movement starts with
badass humans or, as we call them, Bad People. Those who have what it takes
to make things better for the planet and its inhabitants.

With a bit of influence and the right reputation in the market, your crazy ass
might actually change the world... and that excites us.

You are the Bad People who deserve to rise to the top of your space.
We are the Bad People who help make that happen.

1. You have a passion project, business or big idea currently in motion
2. You can prove what you’re doing can truly help people, the planet or other lifeforms
3. You’re damn good at what you do
4. You want to increase your personal profile and influence in your industry

If this resonates with you, then you might be Bad People.

Human
brand dev

Introducing the world’s most comprehensive personal brand development program.

Build a solid foundation that attracts your ideal fans, customers, partners or investors. And finally start moving the needle on the businesses, projects or social agendas that matter most.

OUR HUMAN BRANDING PROCESS

human brand
incubator

Welcome to the circle of influence.

An immersive, hands-on, 3-Day event for qualified entrepreneurs and executives, designed to put your personal brand development on the fast track. You’ll come to LA where our human brand experts and key influencers walk you through the process of architecting your professional, influential human power brand.

We take a process that would normally take months and compress it down into an intense 3-day hands on workshop (tequila and video games included).

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“These some baaaaaaaaad mothasuckas.”

We imagine  Samuel L. Jackson  would say this.

We come from checkered pasts where we learned to
play chess with human perception.

meet the crew